The European Automobile Industry
File Name:The European Automobile Industry
Posted By:James Michael Laux
Published on 1992 by Twayne Publishers
ISBN-10:
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Book Summary
Laux carefully examines how European factory owners emulated American success in production and sales between the wars, how the postwar market boom chipped away at American dominance of the industry, and how Japanese models in turn began to cut into the world market in the competitive 1980s. In this incisive overview, Laux determines that Europe's most successful automaking firms were generally those which identified a market and offered this market a product at a reasonable price.
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