Damsels in Design

Damsels in Design

File Name:Damsels in Design
Posted By:Constance A. Smith
Published on 2018-02-14 by
ISBN-10:0764354353
Status : AVAILABLE Last checked: 25 Minutes ago!
Ratting: 4.6 of 5 from 7821 votes. Ready to download

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Book Summary

In the mid-1950s, an innovative group of women at General Motors (dubbed the Damsels of Design by marketers) and their counterparts at Ford, Hudson, Studebaker, Packard, and Tucker changed automotive history forever. Read the untold story of the women who excelled in the Mad Men era of automobile and industrial design. Recruited by top CEOs at automotive companies, they developed many of the products we take for granted today. Learn about Helene Rother, who designed the instrument panel, hardware, and seat construction for midcentury Cadillacs; Elizabeth Thatcher Oros, the first female trained in industrial design; and discover the history behind the child safety seat latch and car doors with lights. An extraordinary story of exceptional women, Damsels in Design sheds light on those who have too long been in the shadows.

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