The Automotive Development Process
File Name:The Automotive Development Process
Posted By:Daniel Sörensen
Published on 2007-12-14 by Springer Science & Business Media
ISBN-10:3835093398
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Book Summary
Motivated by Toyota's product development capabilities, Daniel Sörensen examines the question of how much to invest in pursuing parallel design alternatives. A real option to switch is modeled accounting for interproject correlations. Based upon economic theory, five principles for value-maximizing the product development process are presented.
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