Experiential Marketing in Automotive Industry
File Name:Experiential Marketing in Automotive Industry
Posted By:Anna Adilova
Published on 2017-03-10 by GRIN Verlag
ISBN-10:3668413924
Status : AVAILABLE Last checked: 17 Minutes ago!
Ratting: 
4.6 of 5 from 7821 votes. Ready to download
In order to read or download eBook, you need to create FREE account.
eBook available in PDF, ePub, MOBI and Kindle versions
Book Summary
Essay from the year 2016 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 9, The Hague University, language: English, abstract: Experiential marketing has been practiced by a lot of brands across different industries. Not long ago brands in automotive industry began moving away from traditional advertising and embarked in non-traditional channels such as social media advertising and experiential marketing. Since buying a car is a major investment and even a big part of drivers’ lives, personal experience is vital for customers. It is interesting to see that automobile industry companies have been utilizing the concept of experience marketing for a very long time - in the form of test drives. However, in order for the potential customers to seek a test drive, they should already be interested, or at least aware of the car model. So now these companies are aspiring to reach out to their other, more valuable customer segment, which is the people who are not yet attracted by the new product. And to do so, companies are providing their users with other sorts of experiences to demonstrate the features or performance potential of the up-coming or fresh product.
No comments:
Post a Comment