Automotive Management

Automotive Management

File Name:Automotive Management
Posted By:Jens Diehlmann,Joachim Häcker
Published on 2013-12-09 by Walter de Gruyter
ISBN-10:3486736167
Status : AVAILABLE Last checked: 25 Minutes ago!
Ratting: 4.6 of 5 from 889 votes. Ready to download

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Book Summary

The authors point out the entire business orientated automotive value chain. With regard to the finance perspective these elements of the value chain are scrutinized chapter by chapter. Current trends in new mobility concepts, cross-industry strategic alliances as well as requirements for product launch, especially in the BRIC countries, are highlighted. The book provides the link between science and business practice in the automotive industry. It can be used as a textbook. Many practitioners might also use it as a guideline in the field of automotive management.

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